To celebrate Travel and Tourism Week and Economic Development Week coinciding in 2019, the principals of RMA and CJF Marketing International are introducing their new platform, “Investment Tourism.”
Tailored strategies for marketing economic opportunities to visitors
POMPANO BEACH, Fla. /Mortgage and Finance News/ — To celebrate Travel & Tourism Week and Economic Development Week coinciding in 2019, the principals of RMA (rma.us.com) and CJF Marketing International (www.cjfmarketinginternational.com) are introducing their new platform, “Investment Tourism.” The economic development firm and the international marketing leader, both multi-award winners, will focus on creating strategies for their municipal, county, state and private developer clients who want to identify and market their economic opportunities to traditional travelers.
“Major foreign investment in our cities has long been courted, and tourism is an established economic development tool, but until now, no one has developed a tailored action plan for converting regular visitors into investors for specific areas,” said Sharon McCormick, Director of Business Attraction & Marketing for RMA. “In my economic development career, I have seen it occur by happenstance on many occasions. But through Investment Tourism, we turn serendipity into a strategy.”
The experts will provide clients with a multi-faceted approach, beginning with research, data analysis and positioning. From there, they will develop investment attraction strategies, investment alliance programs and business development & marketing strategies tailored to connect the area to the right type of tourists. Once travel and tourism tactics are in place and message points secured with the proper communications, then the team will launch into the economic development tactics, establishing initiatives to make it easy for a visitor to invest by having all the resources in place from expediting the permitting process to working with lending institutions, brokers and the legal process.
“Our goal is to capitalize and strengthen what we already know is happening by chance,” explained Carolyn J. Feimster, CRX, CMD, Founder and President of CJF Marketing International. “When people visit places they like, they are often open to opportunities to purchase an additional property, expand their business or invest in a project. Investment Tourism connects the visitor to the destination opportunities and illustrates the business-friendly atmosphere and quality of life through targeted messaging strategies.”
Although just officially launched, RMA and CJFMI are already working with two South Florida cities who are interested in building investment in their communities through this initiative. The new website, http://www.investmenttourism.com/ is currently in process.
For more information or to set up a consultation, call Sharon West McCormick +1 954-695-0754 or Carolyn J. Feimster at +1 732-249-6080.
Learn More: http://www.rma.us.com/
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