Tag: Advertising and Marketing

Mortgage and Finance News: (GARDEN GROVE, Calif.) Informative Research (IR), a leading technology provider of data-driven credit and verification solutions for the lending industry, today announced that Craig Leabig, Senior Vice President of Marketing, has been named a 2026 Marketing Leader by HousingWire. The award recognizes influential marketing executives who have transformed brands and driven measurable business results across the housing economy.

Mortgage and Finance News: (BOULDER, Colo.) Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named a 2026 HW Marketing Leader by HousingWire. The HW Marketing Leaders award recognizes the people behind the strategies, campaigns and brand decisions shaping housing finance. Dodd is one of 70 honorees named to the 2026 class.

Mortgage and Finance News: (ATLANTA, Ga.) Down Payment Resource (DPR),the housing industry's leading technology for connecting homebuyers with homeownership programs, today announced that Melinda Harris, vice president of marketing and communications, has been named a 2026 HW Marketing Leader by HousingWire. Each year, HousingWire's HW Marketing Leaders program recognizes the executives shaping how housing finance companies communicate, compete and grow. Harris is among 70 honorees selected.

Mortgage and Finance News: (TROY, Mich.) Class Valuation, a leading real estate appraisal management company (AMC), announced today that Holly Shipley, head of marketing, has been named a 2026 HW Marketing Leader by HousingWire. The HW Marketing Leaders award recognizes the people behind the strategies, campaigns and brand decisions shaping housing finance. Shipley is one of 70 honorees named to the 2026 class.

Mortgage and Finance News: (AUSTIN, Texas) FirstClose™, a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced today that David Bolin, vice president of marketing, has been named a 2026 HousingWire Marketing Leader, recognizing his strategic vision, measurable business impact and ability to translate complex lending technology into compelling market narratives.

Mortgage and Finance News: (BEREA, Ky.) Fahe, a regional nonprofit network and Community Development Financial Institution dedicated to building thriving communities across Appalachia, today announced the launch of a digital advertising campaign introducing Housing Can't Wait(r) to donors, investors, philanthropic advisors, donor-advised fund professionals, and private wealth advisors seeking measurable, place-based impact.

Mortgage and Finance News: (DENVER, Colo.) ACES Quality Management® (ACES), a leading provider of enterprise quality management and control software for the financial services industry, announced today that Romina Cusenza, vice president of marketing, has been named a 2026 Trailblazers in Sales, Marketing and PR award winner by Progress in Lending. The award recognizes mortgage industry professionals who have made a meaningful positive impact on their company and the broader industry through sales, marketing and public relations initiatives.

Mortgage and Finance News: (DALLAS, Texas) Benchmark Mortgage, a full-service mortgage lender and broker based in Dallas, has added mortgage marketing professional Clay McMurray as chief marketing officer. McMurray will help Benchmark Mortgage grow its national brand to new heights, bringing the company's story to life with the goal of helping as many homeowners as possible while attracting top mortgage originators. He brings extensive mortgage industry experience, having led and expanded other national brands.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, fintech and regtech industries, today announced its addition of mortgage industry veterans Elizabeth Schroeder, vice president of client services, and Amy Jerina, client services manager, along with former business journalist Amber Perry, who also joins as a client services manager.

Mortgage and Finance News: (AUSTIN, Texas) Velocity Credit Union, a trusted financial partner for over 75 years, today announced the launch of its refreshed brand, including a new logo, a modernized website, and updated branch locations. The updated look and feel reflects Velocity's ongoing commitment to innovation, accessibility, and delivering an exceptional, member-first experience both in person and online.

Mortgage and Finance News: (PLANO, Texas) Optimal Blue today launched a new brand that emphasizes the company's market leadership in delivering modern innovation backed by decades of proven, trusted performance. "Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence - and our new brand embodies that," said Joe Tyrrell, CEO of Optimal Blue.

Mortgage and Finance News: (SALT LAKE CITY, Utah) Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ - the industry's first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals.

Mortgage and Finance News: (KOKOMO, Ind.) CFD Companies' efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional service to CFD affiliated financial professionals.

Mortgage and Finance News: (PLANO, Texas) Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators' hands.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire's 2025 Marketing Leaders Award.

Mortgage and Finance News: (BOULDER, Colo.) Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire's prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who are the visionaries behind the strategies, campaigns and branding efforts that push the industry forward.

Mortgage and Finance News: (ATHENS, Ga.) FormFree®, a leader in financial technology since 2007, today announced several enhancements to its customer acquisition marketplace, FormFree Exchange (FFX). Topping the list of enhancements is the auto-matching capability, connecting borrowers and lenders in seconds.

Mortgage and Finance News: (SAN CARLOS, Calif) ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.

Mortgage and Finance News: (LAWRENCEVILLE, Ga.) Alliance Group proudly announces that its esteemed Spanish Marketing Expert, Oscar Lievano, has been appointed as the Marketing and Development Committee Chair on the Board of Directors of the Georgia First Generation Foundation. This appointment underscores Alliance Group and Oscar's commitment to community engagement and educational empowerment, especially for first-generation students.

Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group is proud to announce that Carlos Vazquez, its esteemed Marketing Coordinator, has been elected to the University of Georgia's Latino Alumni Council. Carlos will serve a two-year term, spanning July 2024 to July 2026. The University of Georgia Alumni Association extended their heartfelt congratulations to Carlos.

Mortgage and Finance News: (BOULDER, Colo.) Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire's 2024 Marketing Leaders list. The award celebrates the industry's most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.

Mortgage and Finance News: (JACKSONVILLE, Fla.) Dark Matter Technologies (Dark Matter), an innovative leader in mortgage technology backed by time-tested loan origination software and leadership, today announced that its vice president of marketing, Wes Horbatuck, has been honored by HousingWire as one of its 2024 Marketing Leaders.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotion of Johnna Szegda to vice president.

Mortgage and Finance News: (SCOTCH PLAINS, N.J.) Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in niche markets.

Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leader in the life insurance and annuity sectors, is thrilled to announce the promotion of Travis Grenier to Vice President of Marketing. Grenier, a ten-year veteran at Alliance Group, has been instrumental in developing the company's internal video marketing production studio and program, setting a new standard in the independent marketing space within the life insurance and annuity industries.

Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leading IMO in the life insurance and annuity sectors, is pleased to announce Carlos Vazquez's transition to a full-time role as Marketing Coordinator within the company's esteemed marketing team. After an impactful 15 months serving as a Special Assistant to the CEO, Vazquez will now lend his talents to the coordination, prioritization, and execution of daily tasks for the marketing team, further enhancing the support and resources available to Alliance Group's independent agents, agencies, and partners.

Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leading national IMO in the life insurance industry, recently announced the promotion of Chrissy Disco to Vice President of Agent Experience. Having dedicated nine years to the company, Disco has been a cornerstone in establishing a cohesive style and brand identity for Alliance Group in her previous role as Creative Director. Her significant contributions have been pivotal in crafting the exceptional agent experience that has become synonymous with the Alliance Group name.

Mortgage and Finance News: (PLANO, Texas) Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications strategies to advance Optimal Blue's business priorities and further extend the company's influence.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued rebound for mortgage and real estate volume.

Mortgage and Finance News: (BOULDER, Colo.) Floify, the mortgage industry's leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify's marketing initiatives and reinforce its position as an innovator in the field.