News Topic Advertising and Marketing

News Topic: Advertising and Marketing

News: iEmergent appoints Megan Horn as Chief Marketing Officer

Mortgage and Finance News: (DES MOINES, Iowa) iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as chief marketing officer (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.

News: Mid America Mortgage rebrands to Click n’ Close

Mortgage and Finance News: (ADDISON, Texas) Mid America Mortgage, Inc. (Mid America) today announced it has rebranded as Click n' Close following the sale of the majority of its retail lending operations to Houston-based Legend Lending. Click n' Close will retain retail operations related to its reverse mortgage and Native American lending business and focus on delivering innovative down payment assistance (DPA) and adjustable-rate mortgage (ARM) products through its third-party originator (TPO) channels.

News: TMC Emerging Technology Fund LP Invests in leadPops

Mortgage and Finance News: (SAN DIEGO, Calif.) The Mortgage Collaborative (TMC), the nation's largest independent cooperative network serving the mortgage industry, announced today that the TMC Emerging Technology Fund LP (the "Fund") recently participated in a follow-on round to a recent $3.5M Series A completed by leadPops, a digital customer acquisition software and marketing innovation platform. leadPops allows users to create robust, automated lead-generating systems that drive qualified leads directly to their business.

News: Mortgage Markets CUSO implements Mortgage Coach to increase mortgage lending engagement at credit unions

Mortgage and Finance News: (IRVINE, Calif.) Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves.

News: EPIC Marketing & Design Team Wins Communicator Awards

Mortgage and Finance News: (SAN FRANCISCO, Calif.) EPIC Insurance Brokers and Consultants, a retail property and casualty insurance brokerage and employee benefits consultant, announced today that its marketing and design team has been recognized for multiple Communicator Awards for its work in 2021. The Communicator Awards are an international awards program recognizing big ideas in marketing and communications.

News: Cheryl Messner joins Sales Boomerang to oversee customer experience department

Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang's customer experience, engagement, success and operations as well as help the company build upon its growth from a fintech startup to the industry's leading borrower intelligence solution.

News: MMI earns a spot on the 2022 Inc. 5000 Regionals List

Mortgage and Finance News: (SALT LAKE CITY, Utah) Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has ranked No. 29 on Inc. Magazine's third annual Inc. 5000 Regionals: Rocky Mountains list.

News: Planet Home Lending selects Mortgage Coach to enhance customer experience with educational home loan comparisons

Mortgage and Finance News: (MERIDEN, Conn.) Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage loan products and strategies over time.

News: Allegent Community Federal Credit Union Hires Social Media Expert

Mortgage and Finance News: (PITTSBURGH, Pa.) Allegent Community Federal Credit Union (Allegent) has hired Theresa Kisha, an expert in digital marketing, social media, email communication and website development/optimization, to manage and increase the credit union's social media presence, while also enhancing its digital presence, search engine optimization and strategic marketing efforts.

News: Digitl Mediums Marks Women’s History Month in Partnership with Fame Lady Squad and NFTignition by Co-Hosting Woman-Centric NFT Events

Mortgage and Finance News: (BEVERLY HILLS, Calif.) Outernational Holdings, LLC (dba Digitl Mediums) is proud to recognize and celebrate women and girls this month around the world in celebration of Women's History Month. Digitl Mediums is committed to continuing its efforts to promote gender equality with meaningful partnerships, celebratory packaging and global storytelling efforts.

News: Real Estate Technology Firm Swift Homes Partners with KBME on Marketing Campaign

Mortgage and Finance News: (HOUSTON, Texas) Today, Swift Homes announced a partnership with KBME Sports talk 790AM on a marketing campaign in Houston, Texas to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

News: Sales Boomerang joins forces with Bonzo to enable automated mortgage marketing with personality

Mortgage and Finance News: (BALTIMORE, Md.) Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to scale the voice of mortgage advisors so they can attract, convert and retain clients on autopilot.

News: Real Estate Technology Firm Swift Homes Partners with WOAI on Marketing Campaign

Mortgage and Finance News: (SAN ANTONIO, Texas) Today, Swift Homes announced a partnership with WOAI News Radio 1200am on a marketing campaign in San Antonio to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

News: Real Estate Technology Firm Swift Homes Partners with WYGM on Marketing Campaign

Mortgage and Finance News: (ORLANDO, Fla.) Today, Swift Homes announced a partnership with WYGM FM 96.9 on a marketing campaign in Central Florida and Orlando to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

News: Real Estate Technology Firm Swift Homes Partners with WMFS on Marketing Campaign

Mortgage and Finance News: (CHICAGO, Ill.) Today, Swift Homes announced a partnership with WMFS 92.9 FM ESPN on a marketing campaign in Memphis, Tennessee to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

News: RMA Hired by Wilton Manors for Real Estate / Market Analysis and Branding Strategy

Mortgage and Finance News: (POMPANO BEACH, Fla.) The award-winning economic development firm, RMA (rma.us.com) is proud to announce they have been hired by the City of Wilton Manors for the WiltonNext project, a real estate / market analysis and branding strategy for the commercial corridors in the city.

News: Sales Boomerang’s Reverse Mortgage Alert helps lenders bring timely home-equity opportunities to more homeowners

Mortgage and Finance News: (BALTIMORE, Md.) Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the launch of Reverse Mortgage Alert, a new addition to its pantheon of automated borrower intelligence products, as well as significant enhancements to the company's existing Rate Alert product.

News: ReverseVision Recruits Marketing Maven Scott Shepherd to Elevate Brand and Support Growth

Mortgage and Finance News: (SAN DIEGO, Calif.) ReverseVision®, the leading national provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, announced that seasoned marketing executive Scott Shepherd has joined the company to head its marketing efforts. As head of marketing, he oversees ReverseVision's marketing department and is responsible for the design and implementation of its new marketing strategy.

News: Alliance Group, a leading national insurance marketing organization, announces a series of promotions for 2022

Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leading national insurance marketing organization (IMO), announced a series of promotions within their ranks, effective immediately. Mark Powell was promoted from Systems Engineer to Chief Strategy Officer,

News: Neuro Diverse Living Announces the Launch of Their New Brand Name, Front Porch Cohousing: A Neuro-Inclusive Community by NDL

Mortgage and Finance News: (LEHIGH VALLEY, Pa.) Front Porch Cohousing is excited to announce the launch of their new brand and the inspiration behind that change. As a cohousing community of private homes clustered around shared space, Front Porch Cohousing will intentionally design spaces to create opportunities for those with and without neuro or cognitive disabilities to build meaningful and lasting relationships.

News: Mortgage Coach promotes Jacob Gibbs to VP, Technology and Shannon Baldwin to VP, Marketing

Mortgage and Finance News: (IRVINE, Calif.) Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced the promotion of two of its department directors to vice president-level positions. Jacob Gibbs was promoted from Director of Technology to VP, Technology, and Shannon Baldwin was promoted from Director of Marketing to VP, Marketing.

News: Sales4Roofers Enhance Customer Experience with Their Covid-Free Roofing Estimate Online Service

Mortgage and Finance News: (HAWTHORNE, N.J.) The Sales4Roofers team continues to push boundaries in the global roofing industry by providing solutions that help roofers engage their customers - existing and potentials, better, while also ensuring homeowners have a seamless experience.

News: Real Estate Technology Firm Swift Homes Partners with Cox Media Group on Marketing Campaign

Mortgage and Finance News: (CHICAGO, Ill.) Today, Swift Homes announced a partnership with Cox Media Group on a multiplatform marketing campaign in Atlanta to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

News: After Inc. Will Premiere its Award-Winning QuickSuite Technology at CES 2022

Mortgage and Finance News: (NORWALK, Conn.) After, Inc., the leader in post-sale customer experience technology and services since 2005, just announced that its senior team will be at CES in Las Vegas on January 5 - 7, 2022 to unveil its new QuickSuite. Each year, CES brings together the most innovative technology companies to share their latest developments and this will be no different.

News: Sales Boomerang adds ‘Previous Alerts’ to facilitate better-informed conversations between mortgage advisors and prospects

Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the availability of a new feature that lets lenders view a history of Sales Boomerang alerts that have previously triggered for each contact in their monitored database.

News: Bug-A-Salt Wins Settlement Over Dillard’s Dept. Store

Mortgage and Finance News: (SANTA MONICA, Calif.) Bug-A-Salt (a subsidiary of Skell Inc.) this month prevailed in a patent and trademark infringement lawsuit against Dillard's Department Stores, according to the Bug-A-Salt, attorney, Liat Cohen, Esq.

News: Depth Public Relations marks 15-year milestone serving mortgage industry fintech innovators

Mortgage and Finance News: (ATLANTA, Ga.) Depth Public Relations, Inc. (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech) is celebrating the 15th anniversary of its launch during the Mortgage Bankers Association's Annual Convention & Expo 2021 in San Diego.

News: Real Estate Technology Firm Swift Homes Partners with Radio One on Marketing Campaign

Mortgage and Finance News: (CHICAGO, Ill.) Today, Swift Homes announced a partnership with Radio One on a multiplatform marketing campaign across multiple markets in the United States to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

News: Depth Public Relations promotes Johnna Szegda and Jenny Moss to client services director

Mortgage and Finance News: (ATLANTA, Ga.) Depth Public Relations, Inc. (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), today announced its promotion of two key staff members in time to celebrate at the Mortgage Bankers Association's Annual Convention & Expo 2021 in San Diego.

News: International Businessman, Kofi Nartey, Takes on Role as Brand Ambassador for New Award-Winning Armagnac Brandy, Cardinal Du Four

Mortgage and Finance News: (BEVERLY HILLS, Calif.) Cardinal du Four, 21 Rébellion, a flagship spirit for the Armagnac world and the modern connoisseur's answer to Cognac, has partnered with international businessman, Kofi Nartey, as its first brand ambassador. After hosting several successful events together, the Armagnac maker and the Beverly Hills based real estate broker saw the alignment and knew a partnership was inevitable.