Tag: Advertising and Marketing
News: FormFree announces enhancements to customer acquisition marketplace, FormFree Exchange
Mortgage and Finance News: (ATHENS, Ga.) FormFree®, a leader in financial technology since 2007, today announced several enhancements to its customer acquisition marketplace, FormFree Exchange (FFX). Topping the list of enhancements is the auto-matching capability, connecting borrowers and lenders in seconds.
News: ProPair’s Q2 2024 Impact Study Reveals Significant Gains in Sales Conversions with Predictive Lead Assignments
Mortgage and Finance News: (SAN CARLOS, Calif) ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.
News: Alliance Group’s Oscar Lievano Joins the Georgia First Generation Foundation to Empower First-Generation Students
Mortgage and Finance News: (LAWRENCEVILLE, Ga.) Alliance Group proudly announces that its esteemed Spanish Marketing Expert, Oscar Lievano, has been appointed as the Marketing and Development Committee Chair on the Board of Directors of the Georgia First Generation Foundation. This appointment underscores Alliance Group and Oscar's commitment to community engagement and educational empowerment, especially for first-generation students.
News: Alliance Group’s Carlos Vazquez Elected to The University of Georgia’s Latino Alumni Council
Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group is proud to announce that Carlos Vazquez, its esteemed Marketing Coordinator, has been elected to the University of Georgia's Latino Alumni Council. Carlos will serve a two-year term, spanning July 2024 to July 2026. The University of Georgia Alumni Association extended their heartfelt congratulations to Carlos.
News: Floify’s head of marketing Courtney Dodd named to HousingWire’s 2024 Marketing Leaders list
Mortgage and Finance News: (BOULDER, Colo.) Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire's 2024 Marketing Leaders list. The award celebrates the industry's most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.
News: Dark Matter Technologies VP of Marketing Wes Horbatuck honored as HousingWire Marketing Leader
Mortgage and Finance News: (JACKSONVILLE, Fla.) Dark Matter Technologies (Dark Matter), an innovative leader in mortgage technology backed by time-tested loan origination software and leadership, today announced that its vice president of marketing, Wes Horbatuck, has been honored by HousingWire as one of its 2024 Marketing Leaders.
News: Depth promotes Johnna Szegda to vice president role
Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotion of Johnna Szegda to vice president.
News: New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers
Mortgage and Finance News: (SCOTCH PLAINS, N.J.) Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in niche markets.
News: Alliance Group Promotes Travis Grenier to Vice President of Marketing
Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leader in the life insurance and annuity sectors, is thrilled to announce the promotion of Travis Grenier to Vice President of Marketing. Grenier, a ten-year veteran at Alliance Group, has been instrumental in developing the company's internal video marketing production studio and program, setting a new standard in the independent marketing space within the life insurance and annuity industries.
News: Carlos Vazquez Enters New Role as Marketing Coordinator at Alliance Group
Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leading IMO in the life insurance and annuity sectors, is pleased to announce Carlos Vazquez's transition to a full-time role as Marketing Coordinator within the company's esteemed marketing team. After an impactful 15 months serving as a Special Assistant to the CEO, Vazquez will now lend his talents to the coordination, prioritization, and execution of daily tasks for the marketing team, further enhancing the support and resources available to Alliance Group's independent agents, agencies, and partners.
News: Chrissy Disco Promoted to Alliance Group VP of Agent Experience
Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leading national IMO in the life insurance industry, recently announced the promotion of Chrissy Disco to Vice President of Agent Experience. Having dedicated nine years to the company, Disco has been a cornerstone in establishing a cohesive style and brand identity for Alliance Group in her previous role as Creative Director. Her significant contributions have been pivotal in crafting the exceptional agent experience that has become synonymous with the Alliance Group name.
News: Mortgage Industry Veteran Sara Holtz Joins Optimal Blue as Chief Marketing Officer
Mortgage and Finance News: (PLANO, Texas) Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications strategies to advance Optimal Blue's business priorities and further extend the company's influence.
News: Depth 2023 growth drives key hires in strategic marketing and content development as residential mortgage and real estate industries poise...
Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued rebound for mortgage and real estate volume.
News: Floify taps Courtney Dodd as head of marketing to reinvigorate brand presence
Mortgage and Finance News: (BOULDER, Colo.) Floify, the mortgage industry's leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify's marketing initiatives and reinforce its position as an innovator in the field.
News: Jenny Moss joins fintech FormFree as director of marketing
Mortgage and Finance News: (ATHENS, Ga.) FormFree® today announced the appointment of Jenny Moss as its new director of marketing. The timing of the move comes just as the company is launching its Passport® portable financial ID on October 20 and the FormFree Exchange (FFX), an online marketplace where lenders compete for the business of Passport users, later this year.
News: Depth promotes Lindsey Neal and Leslie Colley to executive vice president roles
Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotions of Lindsey Neal and Leslie Colley to executive vice president.
News: Depth welcomes Berry College communications major Jasmynn Innis for summer internship
Mortgage and Finance News: (ATLANTA, Ga.) Depth, the leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), welcomes Berry College communications major Jasmynn Innis as its 2023 summer intern.
News: Marie Antonette Waite Ignites the 6th Annual Fire-Up Live: Unleashing Powerful Business Connections at Mastermind Event
Mortgage and Finance News: (SAN DIEGO, Calif.) Renowned personal branding marketing expert, executive film and TV producer, and CEO at Finest Women in Real Estate, Marie Waite, is thrilled to announce the highly anticipated 6th annual Fire Up Live business networking mastermind event. The three-day event, taking place in San Diego, California, is a remarkable experience for real estate professionals, small business owners, and aspiring entrepreneurs.
News: NotaryCam hires Suzanne Singer as Director of Sales and Marketing
Mortgage and Finance News: (NEWPORT BEACH, Calif.) NotaryCam®, a Stewart-owned company and a pioneering provider of remote online notarization and identity verification/authentication technology for real estate and legal transactions, today announced that Suzanne Singer has been appointed director of sales and marketing.
News: MMI adds video production tool to platform for loan originator promotion
Mortgage and Finance News: (SALT LAKE CITY, Utah) Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has released LO Highlight Reels, an easy-to-use video creation tool for loan originators (LOs) looking for an eye-catching way to share their success and increase their visibility.
News: Leads Fish Launches Cutting-Edge Seller Leads Marketplace for Real Estate Professionals
Mortgage and Finance News: (DOVER, Del.) Leads Fish, the leading provider of seller leads for real estate investors, is proud to announce the launch of its highly anticipated marketplace. After years of extensive research and development, Leads Fish has created a solution that enables real estate investors to purchase leads with ease and security.
News: SocialCoach Taps Fintech Exec Andria Lightfoot and Launches AI Driven Social Media Marketing Solution
Mortgage and Finance News: (SAN CLEMENTE, Calif.) SocialCoach (socialcoach.io), a leading mortgage and real estate social media technology platform today announced the appointment of Andria Lightfoot as company President and Chief Operating Officer (COO) amidst their first-even AI Driven Social Media product launch.
News: Valo Media and OptionsSwing Partner to Bring Innovative User-Generated Content Solutions to the Online Education Market
Mortgage and Finance News: (WESTBOROUGH, Mass.) Valo Media, a user-generated content (UGC) agency, announced today that it has entered into a strategic partnership with OptionsSwing, an online education technology company. This new partnership will bring innovative solutions for strategic marketing initiatives as well as brand new content that will help OptionsSwing reach and engage a wider global audience.
News: MMI appoints Rob Pommier as Regional Director of Enterprise Sales
Mortgage and Finance News: (SALT LAKE CITY, Utah) Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced today it has added industry veteran Rob Pommier to the enterprise sales team as regional director. Pommier will be tasked with expanding MMI's growing roster of mortgage enterprise clients, which now includes 20 of the top 25 lenders in the nation, while also driving brand awareness and adoption in mortgage-related verticals, such as title and insurance.
News: MMI Receives Growth Investment from WestView Capital Partners
Mortgage and Finance News: (SALT LAKE CITY, Utah) Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced today that it has received a growth investment from WestView Capital Partners (WestView), a Boston-based private equity firm focused exclusively on middle market growth companies.
News: Sales Boomerang releases Q4 2022 Mortgage Market Opportunities Report
Mortgage and Finance News: (OWINGS MILLS, Md.) Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang's latest Mortgage Market Opportunities Report.
News: Alliance Group Expands Video Marketing Department with Hire of Assistant D/E
Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, an Atlanta-based insurance marketing organization, announced the hire of Josh Thompson as Assistant Director / Assistant Editor. The move comes as part of a recent series of personnel moves to reflect the company's growing needs as they continue to expand.
News: After, Inc. Outlines its Commitment to Sustainability
Mortgage and Finance News: (NORWALK, Conn.) After, Inc. announced today its ongoing commitment to a sustainable future, detailing its multi-year strategy and initiatives on its website. Given its history as a post-sale technology and solutions partner to the world's top manufacturers and retailers - and its recent purchase of Accentf(x) Marketing with its Lettershop facility - After is now one of the largest multi-channel Warranty Marketing and Database Management providers in the country.
News: Depth Public Relations highlights 16 years of client success with new website unveiled at Mortgage Bankers Association’s 2022 annual conference
Mortgage and Finance News: (ATLANTA, Ga.) Depth Public Relations (Depth), a leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech) marked the 16th anniversary of its founding with the launch of a new website featuring testimonials from its treasured clients and industry partners during the Mortgage Bankers Association's Annual Convention & Expo 2022 in Nashville.
News: MMI appoints Jordan Woodard as Director of Product Analytics
Mortgage and Finance News: (SALT LAKE CITY, Utah) Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced it has hired Jordan Woodard as director of product analytics. In this role, Woodard is responsible for maintaining and expanding MMI's business intelligence platform, which provides clients with data intelligence in a user-friendly format.