News Topic: Advertising and Marketing
News: Sales Boomerang adds ‘Previous Alerts’ to facilitate better-informed conversations between mortgage advisors and prospects
Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the availability of a new feature that lets lenders view a history of Sales Boomerang alerts that have previously triggered for each contact in their monitored database.
News: Bug-A-Salt Wins Settlement Over Dillard’s Dept. Store
Mortgage and Finance News: (SANTA MONICA, Calif.) Bug-A-Salt (a subsidiary of Skell Inc.) this month prevailed in a patent and trademark infringement lawsuit against Dillard's Department Stores, according to the Bug-A-Salt, attorney, Liat Cohen, Esq.
News: Depth Public Relations marks 15-year milestone serving mortgage industry fintech innovators
Mortgage and Finance News: (ATLANTA, Ga.) Depth Public Relations, Inc. (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech) is celebrating the 15th anniversary of its launch during the Mortgage Bankers Association's Annual Convention & Expo 2021 in San Diego.
News: Real Estate Technology Firm Swift Homes Partners with Radio One on Marketing Campaign
Mortgage and Finance News: (CHICAGO, Ill.) Today, Swift Homes announced a partnership with Radio One on a multiplatform marketing campaign across multiple markets in the United States to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.
News: Depth Public Relations promotes Johnna Szegda and Jenny Moss to client services director
Mortgage and Finance News: (ATLANTA, Ga.) Depth Public Relations, Inc. (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), today announced its promotion of two key staff members in time to celebrate at the Mortgage Bankers Association's Annual Convention & Expo 2021 in San Diego.
News: International Businessman, Kofi Nartey, Takes on Role as Brand Ambassador for New Award-Winning Armagnac Brandy, Cardinal Du Four
Mortgage and Finance News: (BEVERLY HILLS, Calif.) Cardinal du Four, 21 Rébellion, a flagship spirit for the Armagnac world and the modern connoisseur's answer to Cognac, has partnered with international businessman, Kofi Nartey, as its first brand ambassador. After hosting several successful events together, the Armagnac maker and the Beverly Hills based real estate broker saw the alignment and knew a partnership was inevitable.
News: Real Estate Technology Firm Swift Homes Partners with iHeartMedia on Marketing Campaign
Mortgage and Finance News: (CHICAGO, Ill.) Today, Swift Homes announced a partnership with iHeartMedia on a multiplatform marketing campaign across multiple markets in the United States to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.
News: HousingWire selects DepthPR founder Kerri Milam as 2021 Marketing Leader
Mortgage and Finance News: (ATLANTA, Ga.) Depth Public Relations (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending fintech and residential finance industries since 2006, today announced company Founder and President Kerri Milam is a recipient of HousingWire's inaugural Marketing Leaders award.
News: HousingWire honors FormFree director of marketing Sarah Crossley as 2021 Rising Star
Mortgage and Finance News: (ATHENS, Ga.) FormFree® today announced that HousingWire (HW), a leading publication in the mortgage and financial technology industries, has selected Director of Marketing Sarah Crossley as a 2021 HW Rising Star. Now in its eighth year, the HW Rising Stars award program recognizes industry professionals who are helping move markets forward daily.
News: Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders' prospect, client and partner marketing programs.
News: After, Inc. publishes a ‘Risk Management 101’ guide that gives Warranty Leaders a first-hand look at this complex discipline
Mortgage and Finance News: (NORWALK, Conn.) After, Inc. a pioneer in the Warranty Services industry, has provided innovative warranty marketing, analytics, and program management solutions to top-tier manufacturing clients since 2005. In delivering program management solutions, After, Inc. found that few manufacturers understand Risk Management.
News: Sales Boomerang integration with Volly enables lightning-fast lead response for increased mortgage loan volume and customer retention
Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced its integration with Volly, an industry-leading provider of SaaS-based fintech and creative marketing services to the financial services industry.
News: Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.
News: Tapcheck Announces New Website Launch
Mortgage and Finance News: (LOS ANGELES, Calif.) Tapcheck, a leading financial service provider that offers an innovative and easy-to-integrate financial wellness benefit that allows employers to give employees the ability to access their earned wages before payday, today announced the launch of its new website.
News: Sales Boomerang and Insellerate combine real-time borrower intelligence and marketing automation to supercharge mortgage customer engagement
Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate.
News: Mortgage Bankers Association Honors Top of Mind’s David Orsini as a 2021 Tech All-Star for Pioneering Advancements in Mortgage Marketing...
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).
News: Top of Mind Welcomes Former MonitorBase Chief Revenue Officer and Mortgage Industry Veteran Rick Webster as VP of Client Strategy
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced it has added mortgage and marketing expert Rick Webster as VP of client strategy.
News: Sales Boomerang Becomes Affiliate Member of ACUMA, Bringing New Tools for Member Retention to Credit Unions
Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced it has joined the American Credit Union Mortgage Association (ACUMA) as an affiliate member.
News: Top of Mind Debuts Bidirectional Connection Between Its Surefire Automated Mortgage Marketing Platform and Salesforce CRM
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world's most popular enterprise CRM.
News: Top of Mind’s Surefire CRM Integrates with LendingPad LOS to Streamline Communication Throughout the Loan Origination Process
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced an integration between its Surefire CRM and the LendingPad(r) suite of loan origination solutions (LOS).
News: Sales Boomerang and Usherpa Expand Partnership to Set Mortgage Lenders Up for Success in 2021 Purchase Market
Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its partnership with Usherpa, a marketing and customer relationship management (CRM) platform for Realtors and mortgage lenders.
News: Top of Mind’s ‘Surefire Lookbook’ Helps Mortgage Lenders Showcase Their Marketing Assets to Prospective Loan Officers
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released a new feature designed to aid mortgage lenders with the recruiting process.
News: Top of Mind Elevates Nick Belenky to Chief Revenue Officer
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced the promotion of Nick Belenky to chief revenue officer. In this elevated role, Belenky will lead Top of Mind's marketing, sales and customer experience teams.
News: Top of Mind Launches Mortgage Marketing University to Help Mortgage Professionals Expand Their Marketing Abilities
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Mortgage Marketing University (MMU), a free program designed to help mortgage professionals take their marketing skills to the next level.
News: SimpleNexus Names Richard Jackman VP of Marketing
Mortgage and Finance News: (LEHI, Utah) SimpleNexus, developer of the leading homeownership platform for loan officers, borrowers, real estate agents and settlement agents, today announced it has hired Richard Jackman to its executive team as vice president of marketing.
News: Samuel Howe Tapped as New Alliance Group CMO
Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a national insurance marketing organization (IMO), announced Monday that Samuel Howe has been tapped to succeed Lee Duncan as its Chief Marketing Officer, effective immediately. Duncan had previously occupied the CMO role before his own promotion to President and CEO back in November.
News: Top of Mind’s Surefire Rounds Out 2020 as the Most Decorated Mortgage CRM and Marketing Automation Platform
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, anticipates continued growth and innovation in 2021 after a banner year of accolades and the launch of new product enhancements and technology partnerships.
News: FormFree Launches Rebrand, New Website Aligned with Mission to Expand Financial Inclusivity
Mortgage and Finance News: (ATHENS, Ga.) FormFree today launched a new visual identity designed to reflect its mission of empowering consumers and lenders with a transparent view of borrower financial DNA. In tandem with the brand launch, FormFree unveiled a new website that speaks to both consumer and lender audiences about how its AccountChek and Passport solutions enable better financial decisions.
News: Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.
News: Top of Mind Makes Educational Content from Its Surefire Summit Available to Mortgage Marketers Industry-Wide
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the widespread availability of educational content from its 2020 Surefire Summit user conference. Designed to teach mortgage marketers how to earn clients for life, the conference originally aired as a users-only virtual event.