News Topic: Advertising and Marketing
News: HousingWire honors FormFree director of marketing Sarah Crossley as 2021 Rising Star
Mortgage and Finance News: (ATHENS, Ga.) FormFree® today announced that HousingWire (HW), a leading publication in the mortgage and financial technology industries, has selected Director of Marketing Sarah Crossley as a 2021 HW Rising Star. Now in its eighth year, the HW Rising Stars award program recognizes industry professionals who are helping move markets forward daily.
News: Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders' prospect, client and partner marketing programs.
News: After, Inc. publishes a ‘Risk Management 101’ guide that gives Warranty Leaders a first-hand look at this complex discipline
Mortgage and Finance News: (NORWALK, Conn.) After, Inc. a pioneer in the Warranty Services industry, has provided innovative warranty marketing, analytics, and program management solutions to top-tier manufacturing clients since 2005. In delivering program management solutions, After, Inc. found that few manufacturers understand Risk Management.
News: Sales Boomerang integration with Volly enables lightning-fast lead response for increased mortgage loan volume and customer retention
Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced its integration with Volly, an industry-leading provider of SaaS-based fintech and creative marketing services to the financial services industry.
News: Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.
News: Tapcheck Announces New Website Launch
Mortgage and Finance News: (LOS ANGELES, Calif.) Tapcheck, a leading financial service provider that offers an innovative and easy-to-integrate financial wellness benefit that allows employers to give employees the ability to access their earned wages before payday, today announced the launch of its new website.
News: Sales Boomerang and Insellerate combine real-time borrower intelligence and marketing automation to supercharge mortgage customer engagement
Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate.
News: Mortgage Bankers Association Honors Top of Mind’s David Orsini as a 2021 Tech All-Star for Pioneering Advancements in Mortgage Marketing...
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).
News: Top of Mind Welcomes Former MonitorBase Chief Revenue Officer and Mortgage Industry Veteran Rick Webster as VP of Client Strategy
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced it has added mortgage and marketing expert Rick Webster as VP of client strategy.
News: Sales Boomerang Becomes Affiliate Member of ACUMA, Bringing New Tools for Member Retention to Credit Unions
Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced it has joined the American Credit Union Mortgage Association (ACUMA) as an affiliate member.
News: Top of Mind Debuts Bidirectional Connection Between Its Surefire Automated Mortgage Marketing Platform and Salesforce CRM
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world's most popular enterprise CRM.
News: Top of Mind’s Surefire CRM Integrates with LendingPad LOS to Streamline Communication Throughout the Loan Origination Process
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced an integration between its Surefire CRM and the LendingPad(r) suite of loan origination solutions (LOS).
News: Sales Boomerang and Usherpa Expand Partnership to Set Mortgage Lenders Up for Success in 2021 Purchase Market
Mortgage and Finance News: (WASHINGTON, D.C.) Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its partnership with Usherpa, a marketing and customer relationship management (CRM) platform for Realtors and mortgage lenders.
News: Top of Mind’s ‘Surefire Lookbook’ Helps Mortgage Lenders Showcase Their Marketing Assets to Prospective Loan Officers
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released a new feature designed to aid mortgage lenders with the recruiting process.
News: Top of Mind Elevates Nick Belenky to Chief Revenue Officer
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced the promotion of Nick Belenky to chief revenue officer. In this elevated role, Belenky will lead Top of Mind's marketing, sales and customer experience teams.
News: Top of Mind Launches Mortgage Marketing University to Help Mortgage Professionals Expand Their Marketing Abilities
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Mortgage Marketing University (MMU), a free program designed to help mortgage professionals take their marketing skills to the next level.
News: SimpleNexus Names Richard Jackman VP of Marketing
Mortgage and Finance News: (LEHI, Utah) SimpleNexus, developer of the leading homeownership platform for loan officers, borrowers, real estate agents and settlement agents, today announced it has hired Richard Jackman to its executive team as vice president of marketing.
News: Samuel Howe Tapped as New Alliance Group CMO
Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a national insurance marketing organization (IMO), announced Monday that Samuel Howe has been tapped to succeed Lee Duncan as its Chief Marketing Officer, effective immediately. Duncan had previously occupied the CMO role before his own promotion to President and CEO back in November.
News: Top of Mind’s Surefire Rounds Out 2020 as the Most Decorated Mortgage CRM and Marketing Automation Platform
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, anticipates continued growth and innovation in 2021 after a banner year of accolades and the launch of new product enhancements and technology partnerships.
News: FormFree Launches Rebrand, New Website Aligned with Mission to Expand Financial Inclusivity
Mortgage and Finance News: (ATHENS, Ga.) FormFree today launched a new visual identity designed to reflect its mission of empowering consumers and lenders with a transparent view of borrower financial DNA. In tandem with the brand launch, FormFree unveiled a new website that speaks to both consumer and lender audiences about how its AccountChek and Passport solutions enable better financial decisions.
News: Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.
News: Top of Mind Makes Educational Content from Its Surefire Summit Available to Mortgage Marketers Industry-Wide
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the widespread availability of educational content from its 2020 Surefire Summit user conference. Designed to teach mortgage marketers how to earn clients for life, the conference originally aired as a users-only virtual event.
News: Coldwell Banker Elite Unveils Updated Global Luxury Look
Mortgage and Finance News: (FREDERICKSBURG, Va.) Today, Coldwell Banker Elite debuts the sleek modern update to our prestigious Global Luxury program branding, in alignment with the Coldwell Banker network's "Project North Star" visual transformation. Coldwell Banker Elite is deploying all new yard signs, agent and listing marketing materials and more as part of the full network-wide rebrand which will continue into 2021.
News: U.S. Mortgage Industry Launches ‘NOT OK? THAT’S OK’ Borrower Awareness Campaign
Mortgage and Finance News: (WASHINGTON, D.C.) Today, an independent coalition of U.S. mortgage industry leaders launched the 'NOT OK? THAT'S OK' campaign to raise awareness among customers who have missed one or more mortgage payments in 2020 and may be eligible for forbearance assistance under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Faith Schwartz, president of Housing Finance Strategies, spearheaded the industry effort.
News: Lee Duncan Succeeds John Craft, Becomes Second CEO of Alliance Group
Mortgage and Finance News: (LAWRENCEVILLE, Ga.) Alliance Group, a national insurance marketing organization (IMO), announced Monday that it has appointed Lee Duncan as the new President and Chief Executive Officer of the company. Duncan previously occupied the role of Chief Marketing Officer.
News: After, Inc. awarded ‘Disruptor of the Year 2020’ by the Internet Marketing Association for its QuickReg™ Smart Registration Platform
Mortgage and Finance News: (NORWALK, Conn.) The Internet Marketing Association held its annual IMPACT Conference on October 2, 2020, where After, Inc., a global leader in warranty and after-market services for some of the largest manufacturers in the world, received the "Disruptor of the Year 2020" Award for its QuickReg™ Smart Registration Platform.
News: VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020
Mortgage and Finance News: (ATLANTA, Ga.) Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.
News: ARMCO Rebrands as ACES Quality Management
Mortgage and Finance News: (DENVER, Colo.) ACES Risk Management (ARMCO), the leading provider of enterprise quality management and control software for the financial services industry, announced today the completion of its months-long rebranding effort to align the company's image with its expanded focus on quality and risk management for banks and credit unions, as well as independent mortgage lenders.
News: Transforming the Nation’s Prisons into Places of Healing: Compassion Prison Project and ‘Step Inside the Circle’ PSA Film
Mortgage and Finance News: (LOS ANGELES, Calif.) On February 12, 2020, 235 incarcerated men gathered in the yard of a maximum-security prison in California. They formed a circle, and in the center of that circle stood Grammy Award winning film producer Fritzi Horstman. She read aloud ten questions from the ACE test, a survey of Adverse Childhood Experiences
News: Mid America Mortgage Hires Julas Hollie as Correspondent Division Sales Director
Mortgage and Finance News: (ADDISON, Texas) Mid America Mortgage, Inc. (Mid America) announced today that Julas Hollie has joined the company as sales director for Mid America's Correspondent Lending division. In this role, Hollie is responsible for increasing loan acquisitions through strategic marketing and customer outreach.