News Topic: Advertising and Marketing
News: Coldwell Banker Elite Unveils Updated Global Luxury Look
Mortgage and Finance News: (FREDERICKSBURG, Va.) Today, Coldwell Banker Elite debuts the sleek modern update to our prestigious Global Luxury program branding, in alignment with the Coldwell Banker network's "Project North Star" visual transformation. Coldwell Banker Elite is deploying all new yard signs, agent and listing marketing materials and more as part of the full network-wide rebrand which will continue into 2021.
News: U.S. Mortgage Industry Launches ‘NOT OK? THAT’S OK’ Borrower Awareness Campaign
Mortgage and Finance News: (WASHINGTON, D.C.) Today, an independent coalition of U.S. mortgage industry leaders launched the 'NOT OK? THAT'S OK' campaign to raise awareness among customers who have missed one or more mortgage payments in 2020 and may be eligible for forbearance assistance under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Faith Schwartz, president of Housing Finance Strategies, spearheaded the industry effort.
News: Lee Duncan Succeeds John Craft, Becomes Second CEO of Alliance Group
Mortgage and Finance News: (LAWRENCEVILLE, Ga.) Alliance Group, a national insurance marketing organization (IMO), announced Monday that it has appointed Lee Duncan as the new President and Chief Executive Officer of the company. Duncan previously occupied the role of Chief Marketing Officer.
News: After, Inc. awarded ‘Disruptor of the Year 2020’ by the Internet Marketing Association for its QuickReg™ Smart Registration Platform
Mortgage and Finance News: (NORWALK, Conn.) The Internet Marketing Association held its annual IMPACT Conference on October 2, 2020, where After, Inc., a global leader in warranty and after-market services for some of the largest manufacturers in the world, received the "Disruptor of the Year 2020" Award for its QuickReg™ Smart Registration Platform.
News: VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020
Mortgage and Finance News: (ATLANTA, Ga.) Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.
News: ARMCO Rebrands as ACES Quality Management
Mortgage and Finance News: (DENVER, Colo.) ACES Risk Management (ARMCO), the leading provider of enterprise quality management and control software for the financial services industry, announced today the completion of its months-long rebranding effort to align the company's image with its expanded focus on quality and risk management for banks and credit unions, as well as independent mortgage lenders.
News: Transforming the Nation’s Prisons into Places of Healing: Compassion Prison Project and ‘Step Inside the Circle’ PSA Film
Mortgage and Finance News: (LOS ANGELES, Calif.) On February 12, 2020, 235 incarcerated men gathered in the yard of a maximum-security prison in California. They formed a circle, and in the center of that circle stood Grammy Award winning film producer Fritzi Horstman. She read aloud ten questions from the ACE test, a survey of Adverse Childhood Experiences
News: Mid America Mortgage Hires Julas Hollie as Correspondent Division Sales Director
Mortgage and Finance News: (ADDISON, Texas) Mid America Mortgage, Inc. (Mid America) announced today that Julas Hollie has joined the company as sales director for Mid America's Correspondent Lending division. In this role, Hollie is responsible for increasing loan acquisitions through strategic marketing and customer outreach.
News: Klingenstein Fields Wealth Advisors (KFWA) will now be known as Klingenstein Fields Advisors
Mortgage and Finance News: (NEW YORK, N.Y.) Klingenstein Fields Wealth Advisors (KFWA) announced today that, together with its affiliate, KF Group, LP, with which it conducts a fully-integrated advisory business, it is now operating under the brand name Klingenstein Fields Advisors (KF Advisors).
News: Fanplayr Announces Strategic Expansion to Accommodate its Growth
Mortgage and Finance News: (PALO ALTO, Calif.) Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, today announced major changes to support significant growth in its business and customer base.
News: Aclaró AI Announces Data Lake API That Directly Integrates Into the CDK Platform
Mortgage and Finance News: (MIAMI, Fla.) Aclaró AI, the fast-growing startup that specializes in the science of personalized experiences, is announcing a new product, The Aclaró Data Lake, which integrates directly with auto dealers' CDK platforms.
News: Top of Mind Networks partners with MobilityRE to fuel mortgage loan officer/real estate agent collaboration through SurefireCRM
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added game-changing real estate market intelligence, collaboration and analytics tools from MobilityRE to its flagship SurefireCRM.
News: Enhanced integration between SimpleNexus and Top of Mind’s SurefireCRM helps mortgage lenders curb abandoned applications, build books of business
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added two-way data sync to its integration with digital mortgage app SimpleNexus.
News: Top of Mind places among the world’s top creators of video content in 41st Annual Telly Awards competition
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four trophies in this year's 41st Annual Telly Awards.
News: ReverseVision’s Wendy Peel Honored by NEXT Mortgage Events’ Inaugural Awards Program
Mortgage and Finance News: (SAN DIEGO, Calif.) ReverseVision, the leading provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, today announced that Vice President of Sales and Marketing Wendy Peel has been named a NEXT Mortgage Events (NEXT) 50 Over 50 honoree.
News: DepthPR Founder Kerri Milam Named Among Mortgage Industry’s Most Influential Women
Mortgage and Finance News: (ATLANTA, Ga.) Depth Public Relations (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industries, today announced company Founder and President Kerri S. Milam is a recipient of the Powerhouse Award recognizing influential female leaders in the mortgage sphere.
News: Top of Mind Lead Project Manager Maggie Mae Named 2020 HousingWire Rising Stars Award Honoree
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced that Lead Project Manager Maggie Mae has been named a recipient of HousingWire's 2020 Rising Stars award. Now in its seventh year, the HW Rising Stars award program honors the housing industry's most influential professionals aged 40 and under.
News: Structured Settlement Factoring Company Launches New Website to Better Serve Customers
Mortgage and Finance News: (NEW YORK, N.Y.) Strategic Capital has launched a new website. With this newly revamped web presence, they give people the opportunity to learn more about how they can maximize payout options for structured settlements, lottery winnings, casino winnings, and more.
News: Veteran B2B Sales Leader Nick Belenky Joins Top of Mind as EVP of Sales
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has hired veteran business-to-business sales leader Nick Belenky as executive vice president of sales. In this role, Belenky will direct Top of Mind's sales operations with a focus on client success and new customer acquisition.
News: Top of Mind wins eight international Hermes Awards for SurefireCRM’s creative videos that help mortgage lenders engage prospects and customers
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was recognized with four platinum and four gold awards for outstanding corporate marketing in the 2020 Hermes Creative Awards.
News: IDS Expands eClosing Platform to Include eNotes, Rebrands as Solitude Solution
Mortgage and Finance News: (SALT LAKE CITY, Utah) Mortgage document preparation vendor International Document Services, Inc. (IDS), announced it has expanded the capabilities of its eClose platform to include eNotes. Recently branded as Solitude Solution, the platform's eClosing capabilities allow lenders and borrowers to execute loans digitally.
News: Top of Mind Launches PartnerNetwork Offering Lenders and Referral Partners a Simple Solution for Managing RESPA Compliance and Co-Branded Marketing...
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched PartnerNetwork, a Real Estate Settlement Procedures Act (RESPA) solution that makes it easy for lenders and referral partners to co-brand marketing collateral with control and confidence.
News: Spice Homes Cures Real Estate Blues with Video Calls Built into Property Listings
Mortgage and Finance News: (ST. GEORGE, Utah) The real estate market, with its reliance on in person contact, is struggling as a result of social distancing. To help solve this challenge, Shimmer Media LLC today announced the latest Homes edition of its Spice mobile app. Spice Homes puts owners back in touch with buyers by integrating live video calls directly into each real estate property listing.
News: MQMR Adds Mortgage-Focused Social Media Monitoring Platform
Mortgage and Finance News: (LOS ANGELES, Calif.) Mortgage Quality Management and Research, LLC (MQMR) announced today that it has added ActiveComply, a social media monitoring platform, to its suite of audit, risk and compliance-focused solutions for financial institutions and independent mortgage lenders.
News: Top of Mind takes home AVA Digital Awards platinum, gold for its dynamic creative content for mortgage lenders
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four platinum and four gold awards in the 2020 AVA Digital Awards competition.
News: Top of Mind Joins Lenders One as a Preferred Provider
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has joined Lenders One as a preferred provider. Top of Mind will offer Lenders One members access to marketing resources that help to strengthen consumer relationships and create customers for life.
News: After, Inc. just launched its latest whitepaper on Warranty Marketing and Predictive Analytics
Mortgage and Finance News: (NORWALK, Conn.) After, Inc., the global leader in Warranty Services since 2005, just announced the launch of its latest whitepaper on Warranty Marketing. The whitepaper, entitled "Optimizing Warranty Marketing with Predictive Analytics" offers readers a playbook of the most effective predictive models and marketing strategies to employ in order to increase revenue and profits in their Warranty Marketing programs.
News: FormFree Returns as Anchor Sponsor of NEXTWINTER20 Women’s Executive Mortgage Summit
Mortgage and Finance News: (ATHENS, Ga.) FormFree® today announced its anchor sponsorship of NEXT's upcoming event, #NEXTWINTER20, being held February 23-25, 2020 at the Ritz Carlton in Dallas.
News: Loan Officers Executing Automated Marketing Campaigns Close Twice the Deals, Earn Double the Revenue, Top of Mind Finds
Mortgage and Finance News: (ATLANTA, Ga.) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released data revealing that loan officers (LOs) who utilize automated lead, prospect and nurture campaigns on average see double the number of closed loans and revenue production.
News: Allegent FCU steps up to the Reese’s Peanut Butter Cup Challenge, Cranberry Twp., Pennsylvania
Mortgage and Finance News: (WEXFORD, Pa.) Capturing the buzz of a current Hershey's Reese's Peanut Butter commercial spot - Allegent FCU actually sells Reese's Peanut Butter Cups at a financial institution! The Hershey Company's branded Reese's spot teased the Federal Credit Union into accepting the challenge and partnering with Reese's in fulfilling the commercial spot's thought: that Reese's are "sold literally everywhere business is done, I'm pretty sure you could buy them at a bank."