Tag: Advertising and Marketing

Mortgage and Finance News: (DALLAS, Texas) Benchmark Mortgage, a full-service mortgage lender and broker based in Dallas, has added mortgage marketing professional Clay McMurray as chief marketing officer. McMurray will help Benchmark Mortgage grow its national brand to new heights, bringing the company's story to life with the goal of helping as many homeowners as possible while attracting top mortgage originators. He brings extensive mortgage industry experience, having led and expanded other national brands.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, fintech and regtech industries, today announced its addition of mortgage industry veterans Elizabeth Schroeder, vice president of client services, and Amy Jerina, client services manager, along with former business journalist Amber Perry, who also joins as a client services manager.

Mortgage and Finance News: (AUSTIN, Texas) Velocity Credit Union, a trusted financial partner for over 75 years, today announced the launch of its refreshed brand, including a new logo, a modernized website, and updated branch locations. The updated look and feel reflects Velocity's ongoing commitment to innovation, accessibility, and delivering an exceptional, member-first experience both in person and online.

Mortgage and Finance News: (PLANO, Texas) Optimal Blue today launched a new brand that emphasizes the company's market leadership in delivering modern innovation backed by decades of proven, trusted performance. "Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence - and our new brand embodies that," said Joe Tyrrell, CEO of Optimal Blue.

Mortgage and Finance News: (SALT LAKE CITY, Utah) Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ - the industry's first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals.

Mortgage and Finance News: (KOKOMO, Ind.) CFD Companies' efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional service to CFD affiliated financial professionals.

Mortgage and Finance News: (PLANO, Texas) Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators' hands.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire's 2025 Marketing Leaders Award.

Mortgage and Finance News: (BOULDER, Colo.) Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire's prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who are the visionaries behind the strategies, campaigns and branding efforts that push the industry forward.

Mortgage and Finance News: (ATHENS, Ga.) FormFree®, a leader in financial technology since 2007, today announced several enhancements to its customer acquisition marketplace, FormFree Exchange (FFX). Topping the list of enhancements is the auto-matching capability, connecting borrowers and lenders in seconds.

Mortgage and Finance News: (SAN CARLOS, Calif) ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.

Mortgage and Finance News: (LAWRENCEVILLE, Ga.) Alliance Group proudly announces that its esteemed Spanish Marketing Expert, Oscar Lievano, has been appointed as the Marketing and Development Committee Chair on the Board of Directors of the Georgia First Generation Foundation. This appointment underscores Alliance Group and Oscar's commitment to community engagement and educational empowerment, especially for first-generation students.

Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group is proud to announce that Carlos Vazquez, its esteemed Marketing Coordinator, has been elected to the University of Georgia's Latino Alumni Council. Carlos will serve a two-year term, spanning July 2024 to July 2026. The University of Georgia Alumni Association extended their heartfelt congratulations to Carlos.

Mortgage and Finance News: (BOULDER, Colo.) Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire's 2024 Marketing Leaders list. The award celebrates the industry's most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.

Mortgage and Finance News: (JACKSONVILLE, Fla.) Dark Matter Technologies (Dark Matter), an innovative leader in mortgage technology backed by time-tested loan origination software and leadership, today announced that its vice president of marketing, Wes Horbatuck, has been honored by HousingWire as one of its 2024 Marketing Leaders.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotion of Johnna Szegda to vice president.

Mortgage and Finance News: (SCOTCH PLAINS, N.J.) Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in niche markets.

Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leader in the life insurance and annuity sectors, is thrilled to announce the promotion of Travis Grenier to Vice President of Marketing. Grenier, a ten-year veteran at Alliance Group, has been instrumental in developing the company's internal video marketing production studio and program, setting a new standard in the independent marketing space within the life insurance and annuity industries.

Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leading IMO in the life insurance and annuity sectors, is pleased to announce Carlos Vazquez's transition to a full-time role as Marketing Coordinator within the company's esteemed marketing team. After an impactful 15 months serving as a Special Assistant to the CEO, Vazquez will now lend his talents to the coordination, prioritization, and execution of daily tasks for the marketing team, further enhancing the support and resources available to Alliance Group's independent agents, agencies, and partners.

Mortgage and Finance News: (ATLANTA, Ga.) Alliance Group, a leading national IMO in the life insurance industry, recently announced the promotion of Chrissy Disco to Vice President of Agent Experience. Having dedicated nine years to the company, Disco has been a cornerstone in establishing a cohesive style and brand identity for Alliance Group in her previous role as Creative Director. Her significant contributions have been pivotal in crafting the exceptional agent experience that has become synonymous with the Alliance Group name.

Mortgage and Finance News: (PLANO, Texas) Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications strategies to advance Optimal Blue's business priorities and further extend the company's influence.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued rebound for mortgage and real estate volume.

Mortgage and Finance News: (BOULDER, Colo.) Floify, the mortgage industry's leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify's marketing initiatives and reinforce its position as an innovator in the field.

Mortgage and Finance News: (ATHENS, Ga.) FormFree® today announced the appointment of Jenny Moss as its new director of marketing. The timing of the move comes just as the company is launching its Passport® portable financial ID on October 20 and the FormFree Exchange (FFX), an online marketplace where lenders compete for the business of Passport users, later this year.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotions of Lindsey Neal and Leslie Colley to executive vice president.

Mortgage and Finance News: (ATLANTA, Ga.) Depth, the leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), welcomes Berry College communications major Jasmynn Innis as its 2023 summer intern.

Mortgage and Finance News: (SAN DIEGO, Calif.) Renowned personal branding marketing expert, executive film and TV producer, and CEO at Finest Women in Real Estate, Marie Waite, is thrilled to announce the highly anticipated 6th annual Fire Up Live business networking mastermind event. The three-day event, taking place in San Diego, California, is a remarkable experience for real estate professionals, small business owners, and aspiring entrepreneurs.

Mortgage and Finance News: (NEWPORT BEACH, Calif.) NotaryCam®, a Stewart-owned company and a pioneering provider of remote online notarization and identity verification/authentication technology for real estate and legal transactions, today announced that Suzanne Singer has been appointed director of sales and marketing.

Mortgage and Finance News: (SALT LAKE CITY, Utah) Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has released LO Highlight Reels, an easy-to-use video creation tool for loan originators (LOs) looking for an eye-catching way to share their success and increase their visibility.

Mortgage and Finance News: (DOVER, Del.) Leads Fish, the leading provider of seller leads for real estate investors, is proud to announce the launch of its highly anticipated marketplace. After years of extensive research and development, Leads Fish has created a solution that enables real estate investors to purchase leads with ease and security.